People's view on technology: Should hotels innovate?
Westervoort, Jeroen (2020)
Westervoort, Jeroen
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020051912458
https://urn.fi/URN:NBN:fi:amk-2020051912458
Tiivistelmä
Technology is being developed and advances quickly. Research shows which factors are of influence for people to accept technology, yet does not provide insights in how people actual feel about technology. How do people feel in general about technology, and should hotels anticipate on that by innovating? Derived from this question, research was also done on the level of importance placed on technology, and if there is interest in high-tech hotel experiences. In this context, technology is defined as the industrial use of scientific discovery, with a focus on robots and in-room amenities.
Based on the models on technology acceptance and existing research on technology being applied in hospitality, an online survey was distributed to people with the criteria of them having stayed in a hotel or similar sleep accommodation in the past two years. Analysis of the responses demonstrates a general acceptance of technology, with people liking hotels to innovate more. Additionally, the findings suggest limited interest in staying at high-tech hotels. The results also indicate relationships between age and level of technology usage, and age and the level of importance placed on technology. Surprisingly, there was no relationship between age and the desire to stay in a high-tech hotel.
Based on the models on technology acceptance and existing research on technology being applied in hospitality, an online survey was distributed to people with the criteria of them having stayed in a hotel or similar sleep accommodation in the past two years. Analysis of the responses demonstrates a general acceptance of technology, with people liking hotels to innovate more. Additionally, the findings suggest limited interest in staying at high-tech hotels. The results also indicate relationships between age and level of technology usage, and age and the level of importance placed on technology. Surprisingly, there was no relationship between age and the desire to stay in a high-tech hotel.