Business Plan - Travelholic Oy - An Online Travel Agency for Tour Operator in Vietnamese Market
Nguyen, Thi Thanh Nga (2020)
2020
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https://urn.fi/URN:NBN:fi:amk-2020052012524
https://urn.fi/URN:NBN:fi:amk-2020052012524
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The thesis aims to create a start-up business plan, which can help readers overview the potential of the platform business model in the Vietnamese market and how the new online travel agency named Travelholic is built. The commissioning company for this thesis is The Blue Zone Company, led by Mr. Tuan Nguyen – CEO of the company. The thesis consists of three parts: theoretical framework, methodology, and business plan.
The theoretical framework describes two main points. The first point describes the platform business model and its potential in the Vietnamese market. The second point explains the platform business model’s design principles for success.
The methodology reveals the method used to create the business plan, in which the start-up business plan type is chosen.
Lastly, the actual business plan will discuss relevant business topics, such as industry analysis, production plan, marketing plan, management and organization plan, and financial plan.
The first part of the business plan is industrial analysis. Porter’s 5 Forces Analysis will be used to analyze the Vietnamese online travel market. Based on the result, the rivalry among existing competitors in the Vietnamese market is appointed medium-level.
The company vision and mission statement are created for the production plan, and the concept of Travelholic is explained in detail. Besides, although the online reservation system is not officially chosen, the online reservation system fee will be average VND 4.680.100 monthly, and the price might be higher depending on the development of Travelholic.
The marketing plan points out the company’s target group, competitors, and marketing strategy. In the beginning, in order to find the Travelholic target group, the author decides to choose the Segmentation, Targeting, and Positioning (STP) model. After that, direct competitors of Travelholic are analyzed; they are Airbnb Experience and Expedia Holiday Package. Finally, marketing strategy comprises marketing mix 7Ps, which are product, place, promotion, price, people process, and physical evidence. However, the process will not be used in the early stage. For the marketing budget, it will dominate around 43,8% of total revenue.
In management and organization plan, the organizational structure and chart will be shown. It also mentions the Multi-member Limited Liability Company (LLC) legal form that Travelholic will use to establish a Travelholic company. Likewise, the author investigated a plan for labor costs that shows the average salaries of each work type.
Last but not least, the financial plan will identify the budget for investment, break-even point, income statement, cash flow, and balance sheet. The thesis aims to create a start-up business plan, which can help readers overview the potential of the platform business model in the Vietnamese market and how the new online travel agency named Travelholic is built. The commissioning company for this thesis is The Blue Zone Company, led by Mr. Tuan Nguyen – CEO of the company. The thesis consists of three parts: theoretical framework, methodology, and business plan.
The theoretical framework describes two main points. The first point describes the platform business model and its potential in the Vietnamese market. The second point explains the platform business model’s design principles for success.
The methodology reveals the method used to create the business plan, in which the start-up business plan type is chosen.
Lastly, the actual business plan will discuss relevant business topics, such as industry analysis, production plan, marketing plan, management and organization plan, and financial plan.
The first part of the business plan is industrial analysis. Porter’s 5 Forces Analysis will be used to analyze the Vietnamese online travel market. Based on the result, the rivalry among existing competitors in the Vietnamese market is appointed medium-level.
The company vision and mission statement are created for the production plan, and the concept of Travelholic is explained in detail. Besides, although the online reservation system is not officially chosen, the online reservation system fee will be average VND 4.680.100 monthly, and the price might be higher depending on the development of Travelholic.
The marketing plan points out the company’s target group, competitors, and marketing strategy. In the beginning, in order to find the Travelholic target group, the author decides to choose the Segmentation, Targeting, and Positioning (STP) model. After that, direct competitors of Travelholic are analyzed; they are Airbnb Experience and Expedia Holiday Package. Finally, marketing strategy comprises marketing mix 7Ps, which are product, place, promotion, price, people process, and physical evidence. However, the process will not be used in the early stage. For the marketing budget, it will dominate around 43,8% of total revenue.
In management and organization plan, the organizational structure and chart will be shown. It also mentions the Multi-member Limited Liability Company (LLC) legal form that Travelholic will use to establish a Travelholic company. Likewise, the author investigated a plan for labor costs that shows the average salaries of each work type.
Last but not least, the financial plan will identify the budget for investment, break-even point, income statement, cash flow, and balance sheet.
The theoretical framework describes two main points. The first point describes the platform business model and its potential in the Vietnamese market. The second point explains the platform business model’s design principles for success.
The methodology reveals the method used to create the business plan, in which the start-up business plan type is chosen.
Lastly, the actual business plan will discuss relevant business topics, such as industry analysis, production plan, marketing plan, management and organization plan, and financial plan.
The first part of the business plan is industrial analysis. Porter’s 5 Forces Analysis will be used to analyze the Vietnamese online travel market. Based on the result, the rivalry among existing competitors in the Vietnamese market is appointed medium-level.
The company vision and mission statement are created for the production plan, and the concept of Travelholic is explained in detail. Besides, although the online reservation system is not officially chosen, the online reservation system fee will be average VND 4.680.100 monthly, and the price might be higher depending on the development of Travelholic.
The marketing plan points out the company’s target group, competitors, and marketing strategy. In the beginning, in order to find the Travelholic target group, the author decides to choose the Segmentation, Targeting, and Positioning (STP) model. After that, direct competitors of Travelholic are analyzed; they are Airbnb Experience and Expedia Holiday Package. Finally, marketing strategy comprises marketing mix 7Ps, which are product, place, promotion, price, people process, and physical evidence. However, the process will not be used in the early stage. For the marketing budget, it will dominate around 43,8% of total revenue.
In management and organization plan, the organizational structure and chart will be shown. It also mentions the Multi-member Limited Liability Company (LLC) legal form that Travelholic will use to establish a Travelholic company. Likewise, the author investigated a plan for labor costs that shows the average salaries of each work type.
Last but not least, the financial plan will identify the budget for investment, break-even point, income statement, cash flow, and balance sheet.
The theoretical framework describes two main points. The first point describes the platform business model and its potential in the Vietnamese market. The second point explains the platform business model’s design principles for success.
The methodology reveals the method used to create the business plan, in which the start-up business plan type is chosen.
Lastly, the actual business plan will discuss relevant business topics, such as industry analysis, production plan, marketing plan, management and organization plan, and financial plan.
The first part of the business plan is industrial analysis. Porter’s 5 Forces Analysis will be used to analyze the Vietnamese online travel market. Based on the result, the rivalry among existing competitors in the Vietnamese market is appointed medium-level.
The company vision and mission statement are created for the production plan, and the concept of Travelholic is explained in detail. Besides, although the online reservation system is not officially chosen, the online reservation system fee will be average VND 4.680.100 monthly, and the price might be higher depending on the development of Travelholic.
The marketing plan points out the company’s target group, competitors, and marketing strategy. In the beginning, in order to find the Travelholic target group, the author decides to choose the Segmentation, Targeting, and Positioning (STP) model. After that, direct competitors of Travelholic are analyzed; they are Airbnb Experience and Expedia Holiday Package. Finally, marketing strategy comprises marketing mix 7Ps, which are product, place, promotion, price, people process, and physical evidence. However, the process will not be used in the early stage. For the marketing budget, it will dominate around 43,8% of total revenue.
In management and organization plan, the organizational structure and chart will be shown. It also mentions the Multi-member Limited Liability Company (LLC) legal form that Travelholic will use to establish a Travelholic company. Likewise, the author investigated a plan for labor costs that shows the average salaries of each work type.
Last but not least, the financial plan will identify the budget for investment, break-even point, income statement, cash flow, and balance sheet.