Towards an international career as a self-managed artist : Networking via music fairs
Riippa, Jessica (2020)
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020052212871
https://urn.fi/URN:NBN:fi:amk-2020052212871
Tiivistelmä
The aim of this thesis is to study how an independent and self-managed artist can prepare for music fairs and do networking to reach out for an international market without the help of an agency, label or promoter.
The leading questions in my work are: how one can manage to gain important collaborations, networks and credibility via attending fairs as a self-managed artist? Specific question that also will be dealt with are: What does export readiness mean and what does it take for La Riippa group to be export ready? What kind of export plan will we decide upon and what markets are of interest to us?
The conclusion is that the fact that an artist is independent and self-managed is no hindrance for them to attend music fairs and do worthwhile networking. Nevertheless, this takes a lot of time as one needs to be prepared in order to succeed in establishing the important contacts and collaborations needed.
The overall purpose of this thesis is to show the band La Riippa Group’s process and what they chose to concentrate on with their promoting and branding with the limited resources they had.
I expect that this study and it´s description of the process will give the reader a new mind-set, new tools and inspiration.
The knowledge gained from the thesis process I believe will be useful to many musicians, especially artists in Finland who contemplate how to arrange their own management and have hopes of an international career.
The leading questions in my work are: how one can manage to gain important collaborations, networks and credibility via attending fairs as a self-managed artist? Specific question that also will be dealt with are: What does export readiness mean and what does it take for La Riippa group to be export ready? What kind of export plan will we decide upon and what markets are of interest to us?
The conclusion is that the fact that an artist is independent and self-managed is no hindrance for them to attend music fairs and do worthwhile networking. Nevertheless, this takes a lot of time as one needs to be prepared in order to succeed in establishing the important contacts and collaborations needed.
The overall purpose of this thesis is to show the band La Riippa Group’s process and what they chose to concentrate on with their promoting and branding with the limited resources they had.
I expect that this study and it´s description of the process will give the reader a new mind-set, new tools and inspiration.
The knowledge gained from the thesis process I believe will be useful to many musicians, especially artists in Finland who contemplate how to arrange their own management and have hopes of an international career.