K-pop as music, industry and market : publishing and songwriting for music export to South Korea
Kim, Su Hyun (2020)
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020052513420
https://urn.fi/URN:NBN:fi:amk-2020052513420
Tiivistelmä
The purpose of this thesis was to provide useful information to Finnish publishers and songwriters who would be interested in K-pop. The overall research was implemented through in-depth analyses of the music, the local industry, and the market. Statistics, actual examples, and expert interviews were also included to demonstrate the characteristics of each topic effectively.
K-pop is hard to be clearly defined only as one genre, but it does have its unique features derived from the industrial characteristics. Over a few decades, the K-pop industry has developed its musical diversity and unique industrial system. As the territory of K-pop is enlarging, international relations have become closer than ever before.
To the Finnish music industry insiders, it was advised to react promptly to the fast-changing market and to be proactive to build a local network instead of relying on the current circumstances. Familiarization with the cultural aspects as well as the music was also highly recommended to optimize their capabilities for entering the market.
K-pop is hard to be clearly defined only as one genre, but it does have its unique features derived from the industrial characteristics. Over a few decades, the K-pop industry has developed its musical diversity and unique industrial system. As the territory of K-pop is enlarging, international relations have become closer than ever before.
To the Finnish music industry insiders, it was advised to react promptly to the fast-changing market and to be proactive to build a local network instead of relying on the current circumstances. Familiarization with the cultural aspects as well as the music was also highly recommended to optimize their capabilities for entering the market.