Planning a New Wellness Trip Using Service Design. Case: Geneesi
Simonen, Riikka (2020)
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020051912392
https://urn.fi/URN:NBN:fi:amk-2020051912392
Tiivistelmä
The objectives of the Master’s Thesis focused on planning a new wellness tourism trip for the commissioner Geneesi using service design methods. The aim of the thesis focused on researching megatrends, wellness tourism and planning a wellness trip with customers to create a new business service for Geneesi. The purpose for this thesis was to create a new business service for the commissioner to add to their expanding service catalog.
The main service design methods used during the planning process to achieve the goals for the thesis were customer group interviews, individual customer interviews, and an exploration trip to Evora, Portugal. The main goal for the thesis was to gain customer insight and create a new service customers would want to buy.
The results of the thesis work included a planned international wellness trip to Evora, Portugal. This including a five-night trip that included all yoga classes and wellness discussions. The trip included all activities, transportation and accommodation based on customer input. Due to certain factors, the trip had to be canceled and a new domestic wellness trip was created. The new trip concept gained more interest but ultimately was canceled due to the novel coronavirus pandemic.
In conclusion, the work done and planned for the commissioner was well executed and much needed, but due to circumstances outside of one’s control, the final trip had to be canceled. The information and plans will be utilized for future trips once the current situation normalizes.
The main service design methods used during the planning process to achieve the goals for the thesis were customer group interviews, individual customer interviews, and an exploration trip to Evora, Portugal. The main goal for the thesis was to gain customer insight and create a new service customers would want to buy.
The results of the thesis work included a planned international wellness trip to Evora, Portugal. This including a five-night trip that included all yoga classes and wellness discussions. The trip included all activities, transportation and accommodation based on customer input. Due to certain factors, the trip had to be canceled and a new domestic wellness trip was created. The new trip concept gained more interest but ultimately was canceled due to the novel coronavirus pandemic.
In conclusion, the work done and planned for the commissioner was well executed and much needed, but due to circumstances outside of one’s control, the final trip had to be canceled. The information and plans will be utilized for future trips once the current situation normalizes.