Digital Marketing Plan Steni Finland Oy
Pyykkö, Rasmus Antti Oskari (2020)
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020052614056
https://urn.fi/URN:NBN:fi:amk-2020052614056
Tiivistelmä
Digital marketing is a constantly growing trend that has overtaken the traditional offline marketing methods. It provides a way of reaching larger audiences in real-time regardless of location. Digital marketing provides endless opportunities allowing companies to market more cost-effectively. Targeting only towards the main target group. Due to the nature of digital platforms that are constantly changing and developing, companies need to stay up to date and keep following the latest trends.
This project-based thesis is created to provide the commissioning company deeper insight into digital marketing. The core concept is to introduce theoretical concepts related to digital marketing and use theory to analyse the commissioning company's current digital marketing activities while introducing new solutions and methods.
The theoretical framework introduces the reader to key digital marketing methods including content marketing-, search engines, and social media marketing. The SOSTAC® planning model was studied and used to make a cohesive structure for the final digital marketing presentation. Information for the theoretical framework is collected from E-books and online resources related to digital marketing.
The project objective of this thesis was to create a digital marketing plan of the case company Steni Finland Oy based on its current digital marketing actions. The purpose of this thesis was to explain in detail how the case company could optimize its digital marketing in Finland. This thesis only focuses on providing information and the implementation of the given plan is left solely for the case company.
This project-based thesis is created to provide the commissioning company deeper insight into digital marketing. The core concept is to introduce theoretical concepts related to digital marketing and use theory to analyse the commissioning company's current digital marketing activities while introducing new solutions and methods.
The theoretical framework introduces the reader to key digital marketing methods including content marketing-, search engines, and social media marketing. The SOSTAC® planning model was studied and used to make a cohesive structure for the final digital marketing presentation. Information for the theoretical framework is collected from E-books and online resources related to digital marketing.
The project objective of this thesis was to create a digital marketing plan of the case company Steni Finland Oy based on its current digital marketing actions. The purpose of this thesis was to explain in detail how the case company could optimize its digital marketing in Finland. This thesis only focuses on providing information and the implementation of the given plan is left solely for the case company.