Is there a market demand for junction box of Russian manufacturer Gefest Group in Finland? Case: Gefest Group Ltd
Nurminen, Natalia (2020)
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020052714456
https://urn.fi/URN:NBN:fi:amk-2020052714456
Tiivistelmä
Throughout the last decade, internationalization of enterprises has increased significantly as a result of market globalization. Products and services became as adaptive as possible so that they can easily enter different national markets. There are always some challenging questions in front of a new entrepreneurial firm: how and why entrepreneurial firms decide to enter a foreign market, whether there is demand for their products and what steps should be done in the beginning of market entry process.
This study is focused on the research of the demand of junction boxes produced by Rus-sian manufacturer Gefest Group in Finland. The goal of this study is to have a picture of the market potential for junction boxes, give recommendations for market entry strategy and answer the question: how a junction box should be modified or adjusted in order to be com-petitive in the Finnish market. Since the company has done already many steps to prepare themselves for exporting, this research evaluates how ready Gefest is to start exporting to Finland and what would be the key activities that the Gefest Group should focus on in the very beginning.
In order to achive the goal, the author has studied different market entry strategies, examined internal and external factors influencing on succesful market entry and revealed market entry barries for the company.
The research was concluded as a case study research, where the research philosophy chosen was pragmatism. Inductive approach is used in this thesis. A mixed method, a combination of qualitative and quantitative data collection techniques and analytical proce-dures, is used as a methodological choice of the research.
Due to the recent quarantene situation in Finland and Russia, it was not possible to proceed the implementaion stage fully, however the author presented a strategy for further implementation in the end of this thesis. Futhermore, the reaserch includes recommendations for futher actions and for better market undestanding to the commisionary company. All objectives of the study have been completed.
This study is focused on the research of the demand of junction boxes produced by Rus-sian manufacturer Gefest Group in Finland. The goal of this study is to have a picture of the market potential for junction boxes, give recommendations for market entry strategy and answer the question: how a junction box should be modified or adjusted in order to be com-petitive in the Finnish market. Since the company has done already many steps to prepare themselves for exporting, this research evaluates how ready Gefest is to start exporting to Finland and what would be the key activities that the Gefest Group should focus on in the very beginning.
In order to achive the goal, the author has studied different market entry strategies, examined internal and external factors influencing on succesful market entry and revealed market entry barries for the company.
The research was concluded as a case study research, where the research philosophy chosen was pragmatism. Inductive approach is used in this thesis. A mixed method, a combination of qualitative and quantitative data collection techniques and analytical proce-dures, is used as a methodological choice of the research.
Due to the recent quarantene situation in Finland and Russia, it was not possible to proceed the implementaion stage fully, however the author presented a strategy for further implementation in the end of this thesis. Futhermore, the reaserch includes recommendations for futher actions and for better market undestanding to the commisionary company. All objectives of the study have been completed.