The role of airport service quality in destination selection
Bao, Mu (2020)
Bao, Mu
2020
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020052915210
https://urn.fi/URN:NBN:fi:amk-2020052915210
Tiivistelmä
This article explores the connection between airport service quality and whether passenger destinations will return to their destinations. The airport has always been associated with the tourism industry. However, the connection between airport service quality and destination selection has not been extensively studied. This thesis gives some data to prove the connection between airport service quality and passengers' choice of destination.
This research mainly uses quantitative research methods, combined with qualitative research in the form of open questions. The airport targeted for this study is Shanghai Pudong International Airport. Data collection was mainly conducted on the Chinese passenger group.
The results show that the service quality of the airport influences the choice of destination. Because the service quality of the airport will affect the mood of passengers, and the service quality of the airport represents the image of the city. These respondents indicated that the airport quality of service has a particular impact on passengers' choice of destination.
Besides, based on the collected data, this article also puts forward some suggestions for improving the service quality of Shanghai Pudong International Airport. For example, the overall ambience of the airport can be improved through the decoration of the airport.
The thesis project started in April 2020 and ended in June 2019.
This research mainly uses quantitative research methods, combined with qualitative research in the form of open questions. The airport targeted for this study is Shanghai Pudong International Airport. Data collection was mainly conducted on the Chinese passenger group.
The results show that the service quality of the airport influences the choice of destination. Because the service quality of the airport will affect the mood of passengers, and the service quality of the airport represents the image of the city. These respondents indicated that the airport quality of service has a particular impact on passengers' choice of destination.
Besides, based on the collected data, this article also puts forward some suggestions for improving the service quality of Shanghai Pudong International Airport. For example, the overall ambience of the airport can be improved through the decoration of the airport.
The thesis project started in April 2020 and ended in June 2019.