Webpage creation and optimization for Efika Oy
Long, Elina (2020)
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020052915464
https://urn.fi/URN:NBN:fi:amk-2020052915464
Tiivistelmä
This Bachelor’s product-based thesis is about creating new web pages and search engine optimization that is commissioned by a construction company Efika Oy. The new pages will introduce brand new, pre-market apartment listings built by Efika. The main objective is to create new pages to be fully-functioning and visually attractive with good user experience. The second objective is to improve Efika’s website on-page SEO score.
This thesis starts with an introduction including information about the commissioner and outlining the objectives and delimitations. This thesis also presents theory about website design, user experience and search engine optimization focusing on on-page search engine optimization.
The next part of this thesis is to plan the webpage structure, design, and the search engine optimization improvements. This step also includes creating mock-ups of the new pages. The mock-ups were used in interviews with four people to obtain feedback and make changes to the plan. This chapter also includes an SEO analysis of the commissioner’s website. This was done to gain knowledge about the needed improvements, and it was used to compare the results of the improvement efforts.
The implementation of the plan is the following step in this thesis. The implementation includes taking the feedback in the planning stage into the consideration and using that as a basis of creating the new pages. The implementation stage also includes the search engine optimization improvements and the analysis of them.
The last step is the discussion of the whole thesis including the future suggestions to the commissioner, challenges faced during the project and self-reflection.
This thesis starts with an introduction including information about the commissioner and outlining the objectives and delimitations. This thesis also presents theory about website design, user experience and search engine optimization focusing on on-page search engine optimization.
The next part of this thesis is to plan the webpage structure, design, and the search engine optimization improvements. This step also includes creating mock-ups of the new pages. The mock-ups were used in interviews with four people to obtain feedback and make changes to the plan. This chapter also includes an SEO analysis of the commissioner’s website. This was done to gain knowledge about the needed improvements, and it was used to compare the results of the improvement efforts.
The implementation of the plan is the following step in this thesis. The implementation includes taking the feedback in the planning stage into the consideration and using that as a basis of creating the new pages. The implementation stage also includes the search engine optimization improvements and the analysis of them.
The last step is the discussion of the whole thesis including the future suggestions to the commissioner, challenges faced during the project and self-reflection.