Productization of User-Experience Design: Improving student's web interface at Arcada
Duong, Thanh (2020)
2020
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020060115917
https://urn.fi/URN:NBN:fi:amk-2020060115917
Tiivistelmä
User-experience (UX) Design is a growing trend in almost every sector due to its flexible adaptation in the designing process with a focus on what people nowadays value the most: human experience. Its importance and relevancy have been on the increase, along with advancements in technology and the need for better products and services with a focus on intrinsic human value. This thesis research aims at presenting a practical outlook of the UX design framework by redesigning Arcada's student web ASTA. A rigorous study of the topic gave precious lessons and a foundation to answer the research question. Specifically, the research demonstrated the whole web design process and highlighted the effect that the user brought about to the ideation and creation of the design.
In terms of data collection, the action research approach was deemed suitable for this practical research study. Semi-structured interviews were carried out remotely with Arcada students before the design process to collect empirical data. The purposive sampling method was used to determine the study sample. The resulted insights had two purposes: understand the users' pain points with the current website and form a foundation that informs the visual design later on. To be more specific, the main issue was that the poor layout of the front page confused the users, while the displayed information was considered unhelpful and unengaging. The analysis brought about a series of visually appealing web-wireframes that took into account the users' issues and feedback.
The research stopped at delivering the visual design since its objective was to prove the importance of practicing the UX design framework even before the actual design process begins. This thesis limitation served as a basis for development work on ASTA to be carried out by the technical team at Arcada or further studies into Service Design and Customer Experience Design. UX framework proves a wide application possibility. Design thinking is a prerequisite mindset for anyone interested in integrating UX design in their processes.
In terms of data collection, the action research approach was deemed suitable for this practical research study. Semi-structured interviews were carried out remotely with Arcada students before the design process to collect empirical data. The purposive sampling method was used to determine the study sample. The resulted insights had two purposes: understand the users' pain points with the current website and form a foundation that informs the visual design later on. To be more specific, the main issue was that the poor layout of the front page confused the users, while the displayed information was considered unhelpful and unengaging. The analysis brought about a series of visually appealing web-wireframes that took into account the users' issues and feedback.
The research stopped at delivering the visual design since its objective was to prove the importance of practicing the UX design framework even before the actual design process begins. This thesis limitation served as a basis for development work on ASTA to be carried out by the technical team at Arcada or further studies into Service Design and Customer Experience Design. UX framework proves a wide application possibility. Design thinking is a prerequisite mindset for anyone interested in integrating UX design in their processes.