The consequences of Flight Shame on tourists’ behavior and their transportation preferences
Popa, Marius Petrut (2020)
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020060216225
https://urn.fi/URN:NBN:fi:amk-2020060216225
Tiivistelmä
The central concept on which the other topics will gravitate around will be the trend that came up in Sweden not long time ago, known as "flygskam". The term is translated as "flight shame", and it recommends the usage of other means of transport while traveling. I will present the Environmental impact and its accountability at the moment, and its effect on the business demand in the airline industry. Also, in the thesis I will focus on what is forecasting and its importance for the management, but also to means to evaluate a forecast.
The main objective is to see to which extent the trend has been spread around people that are planning to travel within the next year, and if aviation industry should cautiously face the risk of loosing demand. To reach a significant forecast depend a lot of the amount of consumers that will respond to the survey, so reaching a high number of people willing to take part of this is vital for my research.
The concrete outcome I want to reach with my research is to find how fast and wide did the "flygskam" trend has been spread amongst travelers. I would also want to calculate the accuracy of my forecast correctly.
Description of the significance and utilisation of the thesis results. I hope that the main group of people that my research will aim will be the ones working the the tourism industry. Anticipating a turnover in the demand because of the "flight shame" will help the managers to reduce the probability of failure. Reducing risk of decision is a critical tool for achieving success. Tourism demand forecast help managers to plan their operational requirements, such as staff needed and capacity.Planned tools The survey itself does not involve any technical requirement, just Microsoft Word. The results of it will be provided in an Excel format. The only needed equipment to complete the questionnaire is access to internet. Besides of them, no other equipment is needed.
Planned working approaches Because of the lack of historical data that would help me analyse the change in the demand, the approaching method will be a qualitative forecast. Because there is must to have so called "judges" that will respond to the survey , I believe in the tourism industry the best source of forecasting the demand are the purchasers themselves. The questions will be carefully written in a questionnaire and sent through social media. The responses will be transformed in percentages and then analysed.
The main objective is to see to which extent the trend has been spread around people that are planning to travel within the next year, and if aviation industry should cautiously face the risk of loosing demand. To reach a significant forecast depend a lot of the amount of consumers that will respond to the survey, so reaching a high number of people willing to take part of this is vital for my research.
The concrete outcome I want to reach with my research is to find how fast and wide did the "flygskam" trend has been spread amongst travelers. I would also want to calculate the accuracy of my forecast correctly.
Description of the significance and utilisation of the thesis results. I hope that the main group of people that my research will aim will be the ones working the the tourism industry. Anticipating a turnover in the demand because of the "flight shame" will help the managers to reduce the probability of failure. Reducing risk of decision is a critical tool for achieving success. Tourism demand forecast help managers to plan their operational requirements, such as staff needed and capacity.Planned tools The survey itself does not involve any technical requirement, just Microsoft Word. The results of it will be provided in an Excel format. The only needed equipment to complete the questionnaire is access to internet. Besides of them, no other equipment is needed.
Planned working approaches Because of the lack of historical data that would help me analyse the change in the demand, the approaching method will be a qualitative forecast. Because there is must to have so called "judges" that will respond to the survey , I believe in the tourism industry the best source of forecasting the demand are the purchasers themselves. The questions will be carefully written in a questionnaire and sent through social media. The responses will be transformed in percentages and then analysed.