Exploring marketing practices for restaurant’s social media recognition
Fedotova, Alena (2020)
Lataukset:
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020060216462
https://urn.fi/URN:NBN:fi:amk-2020060216462
Tiivistelmä
This work is a research-based thesis with an aim to explore marketing methods to increase awareness of a restaurant.
It is written in a cooperation with a local Finnish restaurant called Fryysarinranta. After a long time of relying on traditional marketing, the business is ready to invest into social media and seeks knowledge about marketing possibilities on the market of 2020.
In order to provide personalised recommendation, a qualitative research, secondary re-search and competitor analysis are conducted. Each section is evaluated and combined into final suggestions that can further be included into a marketing strategy plan.
It is written in a cooperation with a local Finnish restaurant called Fryysarinranta. After a long time of relying on traditional marketing, the business is ready to invest into social media and seeks knowledge about marketing possibilities on the market of 2020.
In order to provide personalised recommendation, a qualitative research, secondary re-search and competitor analysis are conducted. Each section is evaluated and combined into final suggestions that can further be included into a marketing strategy plan.