Branding Plan for New Restaurant – Ravintola Mount Nepal
Bhandari, Suman (2020)
Bhandari, Suman
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020060416836
https://urn.fi/URN:NBN:fi:amk-2020060416836
Tiivistelmä
The commissioner of the thesis is Restaurant Mount Nepal. The thesis was made for a newly open Company Visit Nepal Oy . The newly company Visit Nepal oy is a part of Restaurant Mount Nepal. Currently, they are operating their brand in Espoo and Kereva. They are planning to open a new brand in Helsinki Center .Hence, they will open in Kamppi from the 1st of January 2020.
The main reason to write my thesis is to create branding plan for Company Visit Nepal oy. The objective itself is to create Branding plan and also to provide insights into the brand development by analyzing the best branding practices used in other ethnic restaurants in Finland.
The thesis consists of four main parts :Introduction, theory, methodology & findings and conclusion. First part will consist-of general information about the company, its objectives problems. While in theoretical section branding , branding theories -are discussed. The third part details the methodology and the findings that are deducted from the research and followed by the conclusions and recommendations.
Research process and methods which includes benchmarking results and suggestions. Then followed by discussions and conclusion. In addition, the author has observed different restaurant premises and compared it with the case company.
The main reason to write my thesis is to create branding plan for Company Visit Nepal oy. The objective itself is to create Branding plan and also to provide insights into the brand development by analyzing the best branding practices used in other ethnic restaurants in Finland.
The thesis consists of four main parts :Introduction, theory, methodology & findings and conclusion. First part will consist-of general information about the company, its objectives problems. While in theoretical section branding , branding theories -are discussed. The third part details the methodology and the findings that are deducted from the research and followed by the conclusions and recommendations.
Research process and methods which includes benchmarking results and suggestions. Then followed by discussions and conclusion. In addition, the author has observed different restaurant premises and compared it with the case company.