Mapping of possible educational travel operators in the region and suggestions for the future
Ostela, Reetta (2020)
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020060416938
https://urn.fi/URN:NBN:fi:amk-2020060416938
Tiivistelmä
The phenomenon of educational travel has grown a significant amount in Finland during recent years. The Finnish educational system has gained a distinguished reputation globally specifically due to the Pisa-results. This has sparked an interest in international visitors to come and visit the country in hopes of learning about the success of the Finnish educational system.
This thesis was commissioned by a local destination marketing organisation interested in developing their educational travel operations further. The aim of the thesis is to map out possible educational travel operators in the region and to come up with recommendations for the future development. The research was carried out during spring 2020.
In the study a qualitative research method, more specifically semi-structured theme interviews, is used. The subjects of the individual interviews are local educational institutions and private companies. To support the research some background information interviews are conducted with educational tourism experts on the field.
The main results of the research are that there are interested actors and providers to collaborate and develop the educational travel in the region, but more intense development work especially with the productization of educational travel products still needs to be done. Several strengths and weaknesses with educational tourism in the region were found and the potential with combining educational travel with the archipelago was remarked.
This thesis was commissioned by a local destination marketing organisation interested in developing their educational travel operations further. The aim of the thesis is to map out possible educational travel operators in the region and to come up with recommendations for the future development. The research was carried out during spring 2020.
In the study a qualitative research method, more specifically semi-structured theme interviews, is used. The subjects of the individual interviews are local educational institutions and private companies. To support the research some background information interviews are conducted with educational tourism experts on the field.
The main results of the research are that there are interested actors and providers to collaborate and develop the educational travel in the region, but more intense development work especially with the productization of educational travel products still needs to be done. Several strengths and weaknesses with educational tourism in the region were found and the potential with combining educational travel with the archipelago was remarked.