MaaS Global and Whim: The Future of Transportation
Pokela, Ella (2020)
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020060417124
https://urn.fi/URN:NBN:fi:amk-2020060417124
Tiivistelmä
This study seeks to provide knowledge if MaaS Global and its application Whim is the future of transportation. The goal of this study is to see how the Whim application has already affected transportation in Helsinki and will it in future be the better alternative to private car ownership.
The theoretical framework is based on MaaS Global’s own articles, speeches at transportation events and research they have made. As well as theoretical books about studying the future, transportation and megatrends.
The study was conducted with the help of articles, listening to speeches at events and reading interviews from MaaS Global. Data was gathered through articles from MaaS Global CEO Sampo Hietanen and attending events that Sampo was speaking at.
The analytical approach for the research was futures research, a semi-structured/unstructured interview to find out from MaaS Global’s employees, what they think and predict the future is for MaaS Global and Whim.
The findings revealed that MaaS Global and Whim has challenges to overcome but is prepared for them and working towards making solutions for them.
In conclusion MaaS Global has more opportunities than threats and will most probably make the company the future of transportation and changing the mindset of owning your own car to sharing.
The theoretical framework is based on MaaS Global’s own articles, speeches at transportation events and research they have made. As well as theoretical books about studying the future, transportation and megatrends.
The study was conducted with the help of articles, listening to speeches at events and reading interviews from MaaS Global. Data was gathered through articles from MaaS Global CEO Sampo Hietanen and attending events that Sampo was speaking at.
The analytical approach for the research was futures research, a semi-structured/unstructured interview to find out from MaaS Global’s employees, what they think and predict the future is for MaaS Global and Whim.
The findings revealed that MaaS Global and Whim has challenges to overcome but is prepared for them and working towards making solutions for them.
In conclusion MaaS Global has more opportunities than threats and will most probably make the company the future of transportation and changing the mindset of owning your own car to sharing.