Promotional possibilities in LINE application for foreign tourism sector companies in South-Korea
Arffman, Kati (2020)
Arffman, Kati
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020060817731
https://urn.fi/URN:NBN:fi:amk-2020060817731
Tiivistelmä
The main purpose of the thesis is to find solutions for foreign tourism sector companies to be able to promote efficiently with LINE instant messaging applications inside the South-Korean market.
The application has been hard to use for promotional purposes especially for foreign com-panies. It is very hard in Asia for foreign company to do B2C business alone without a local partner. This thesis will present possible solutions on how to do the marketing efficiently and profitably using the application in South-Korea. The research and guidelines will also help other companies in other countries with their marketing strategy in the application be-cause the operating model of LINE in other countries is very similar to South-Korea.
The main objective is to find efficient and easy solutions for foreign tourism sector compa-nies to use LINE application as a part of social media strategy, and a tool for promoting in the South-Korean market. Sub objectives of the thesis are researching how LINE is currently working and what kind of promotions and advertisements are reasonable to add inside the application. The results will help the commissioning company as well as other similar foreign tourism sector companies who operate in the Asian market, to reach their target cus-tomer easily through the application.
The application has been hard to use for promotional purposes especially for foreign com-panies. It is very hard in Asia for foreign company to do B2C business alone without a local partner. This thesis will present possible solutions on how to do the marketing efficiently and profitably using the application in South-Korea. The research and guidelines will also help other companies in other countries with their marketing strategy in the application be-cause the operating model of LINE in other countries is very similar to South-Korea.
The main objective is to find efficient and easy solutions for foreign tourism sector compa-nies to use LINE application as a part of social media strategy, and a tool for promoting in the South-Korean market. Sub objectives of the thesis are researching how LINE is currently working and what kind of promotions and advertisements are reasonable to add inside the application. The results will help the commissioning company as well as other similar foreign tourism sector companies who operate in the Asian market, to reach their target cus-tomer easily through the application.