Branding in social media and the impact of social media on brand image : Comparison between Bangladesh and Finland
Chowdhury, Rana (2020)
Chowdhury, Rana
2020
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020060817658
https://urn.fi/URN:NBN:fi:amk-2020060817658
Tiivistelmä
The thesis aims to analyze and evaluate branding in social media and the impact of social media on brand image and creating a comparison of branding in social media in Bangladesh and Finland. The thesis utilized secondary data from various sources, which included the Bangladesh Bureau of Statistics for Bangladesh and Statistics Finland for Finland to conduct the study and determine the implications of social media in branding in Bangladesh and Finland.
The research showed that social media plays a crucial role in brand promotion and creating awareness. However, there are essential differences in the state, prevalence, and impact of social media on businesses in Bangladesh and Finland. The descriptive study depended on past research sourced from international economic journals, business practices journals, and websites on social media branding to present the differences between Bangladesh and Finland. The research discussed significant similarities and differences regarding social media branding in both countries.
The outcomes demonstrated that social media branding has boosted trade and sales of small businesses in Bangladesh, which do not have adequate capital to finance marketing in TV, newspapers, and magazines. Finland's internet connectivity prowess has bolstered how companies are utilizing social media to build brands and market their products and services. This research also showed that, the presence of Finnish companies in the social network is mainly under third-party social media agencies. The research also indicated that, there is a significant relationship between brand image and social media.
The research showed that social media plays a crucial role in brand promotion and creating awareness. However, there are essential differences in the state, prevalence, and impact of social media on businesses in Bangladesh and Finland. The descriptive study depended on past research sourced from international economic journals, business practices journals, and websites on social media branding to present the differences between Bangladesh and Finland. The research discussed significant similarities and differences regarding social media branding in both countries.
The outcomes demonstrated that social media branding has boosted trade and sales of small businesses in Bangladesh, which do not have adequate capital to finance marketing in TV, newspapers, and magazines. Finland's internet connectivity prowess has bolstered how companies are utilizing social media to build brands and market their products and services. This research also showed that, the presence of Finnish companies in the social network is mainly under third-party social media agencies. The research also indicated that, there is a significant relationship between brand image and social media.