The importance of corporate social responsibility in a medium sized logistics company
Rácz, Domokos (2020)
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020061018210
https://urn.fi/URN:NBN:fi:amk-2020061018210
Tiivistelmä
The expectations are very high towards companies when it comes to corporate social responsibility. Norms, laws and regulations should be taken very seriously when conducting a business. The writer has spent a full year at Raben Trans European Hungary gaining a clear view on the company’s operations, including activities in the name of corporate social responsibility. Since CSR plays a more and more important role in a business’ strategy, Raben’s CSR engagements were examined and evaluated. The purpose of this thesis is to find out what role CSR plays in a logistics company and whether it should be improved in order to gain advantage on the market. A survey was conducted among Raben employees to gain answers from inside the company on the level of satisfaction in terms of CSR.
The results showed that the employees are happy how the company engages in CSR activities and makes them proud to be employed by the logistics company. However, the number of employees participating in CSR activities could be higher. Raben knows that even a medium sized company could make a difference and give back to society.
After the result of the questionnaire were analyzed and presented, suggestions were made on how the company should improve its CSR strategy. The conclusion includes among others the importance of social media or incentive programs. Today the number one communication channel is social media, which could help Raben paint a picture of a good citizen. Incentive programs could motivate employees to be part of the company’s CSR actions. The more people are willing to help, the bigger the effect will be on our world.
The results showed that the employees are happy how the company engages in CSR activities and makes them proud to be employed by the logistics company. However, the number of employees participating in CSR activities could be higher. Raben knows that even a medium sized company could make a difference and give back to society.
After the result of the questionnaire were analyzed and presented, suggestions were made on how the company should improve its CSR strategy. The conclusion includes among others the importance of social media or incentive programs. Today the number one communication channel is social media, which could help Raben paint a picture of a good citizen. Incentive programs could motivate employees to be part of the company’s CSR actions. The more people are willing to help, the bigger the effect will be on our world.