Evolution of Animated Characters in League of Legends World Championship Opening Ceremonies : which technologies are used to impress the audience, and how does the use of technology evolve between 2017 to 2019?
Huttu-Hiltunen, Ilmari (2020)
Huttu-Hiltunen, Ilmari
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020061118382
https://urn.fi/URN:NBN:fi:amk-2020061118382
Tiivistelmä
This study is about how the use of animated characters in League of Legends World Championship Opening Ceremonies has evolved from 2017 to 2019. Animated characters are digital in-game characters brought to the stage for an opening ceremony performance, and they are created with augmented reality or hologram video projections.
The method used in this research is qualitative content analysis. Qualitative content analysis is done by a shot-by-shot analysis of the opening ceremony broadcasts. Qualitative data is categorized as follows: show duration, song duration, shot duration, shot size, camera or technology (if applicable), shot content, animated characters amount, and animated character sequence duration. The data shows how many seconds animated characters are visible in each of the opening ceremonies, how they are related to the technology used and content relevant to the product. Descriptions of the opening ceremonies are constructed from literature, articles, interviews, and online videos. They create an understanding of the scale of the events and give insight into the decisions behind creative choices for the opening ceremony shows.
The use of animated characters in League of Legends World Championship Opening Ceremonies has grown from 2017 to 2019. Animated characters have become more linked to the League of Legends in-game content and story as well as to the commercial values of the game. Technology has been the driver to create better experiences for the audience. However, the content and artistic values became more important than new technologies creating the best experience for the viewers at the stadium and those watching the broadcasted show.
The method used in this research is qualitative content analysis. Qualitative content analysis is done by a shot-by-shot analysis of the opening ceremony broadcasts. Qualitative data is categorized as follows: show duration, song duration, shot duration, shot size, camera or technology (if applicable), shot content, animated characters amount, and animated character sequence duration. The data shows how many seconds animated characters are visible in each of the opening ceremonies, how they are related to the technology used and content relevant to the product. Descriptions of the opening ceremonies are constructed from literature, articles, interviews, and online videos. They create an understanding of the scale of the events and give insight into the decisions behind creative choices for the opening ceremony shows.
The use of animated characters in League of Legends World Championship Opening Ceremonies has grown from 2017 to 2019. Animated characters have become more linked to the League of Legends in-game content and story as well as to the commercial values of the game. Technology has been the driver to create better experiences for the audience. However, the content and artistic values became more important than new technologies creating the best experience for the viewers at the stadium and those watching the broadcasted show.