Understanding the underlying factors of living lab business model
Santonen, Teemu; Julin, Mikko; Salmi, Anna; Leskinen, Juha (2020)
Lappeenranta-Lahti University of Technology LUT
Julkaisun pysyvä osoite on
Santonen T., Julin M., Salmi A., Leskinen J., (2020). Understanding the underlying factors of living lab business model. , Proceedings of the 2020 ISPIM Innovation Conference (Virtual) Event "Innovating in Times of Crisis" held on 7 to 10 June 2020., Lappeenranta-Lahti University of Technology LUT.
Living lab is an open innovation approach highlighting active user involvement, multi-stakeholder collaboration while conducing testing and development activities in real-life settings across the different innovation process stages. Partially sequential mixed method approach was applied to evaluate more in-depth what kind of business models living labs are following as well as identifying the underlying factors influencing the business model selections. The sample group consisted 15 health and wellbeing living lab organizations from eight different countries. Findings indicate that all sample group organizations were about to change their business model strategy in near future, thus indicating that the living lab business models are not yet stabilized. The following four different change strategies were identified: "Fine tuning", "Minor adjustment", "Rescoping" and "Frog leaping". Factors influencing business model selections and change strategies are discussed.