Sustainability as a source of competitive advantage: a case study of Tella Oy
Järvinen, Emma (2020)
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020061518752
https://urn.fi/URN:NBN:fi:amk-2020061518752
Tiivistelmä
This thesis was commissioned by Tella Oy. The thesis researches opportunities to gain competitive advantage through strategic corporate responsibility and gives tools to implement sustainability as part the company’s strategy.
The primary data for thesis is constructed with semi-structured interviews and observation during benchmarking, as well as using secondary data such as reports and publications to make the research more comprehensive. The theoretical part focuses on strategic management, corporate responsibility, as well as strategic corporate responsibility. The empirical study first focuses on the current situation of the company, then seeks answers as to how to develop it further, and, finally, presents suggestions for the company.
Based on the study, six potential competitive advantages were found, two of which are most suitable, due to the company’s already excising actions. The other four suggestions are competitive advantages related to sustainability, and, in the longer term, they could give significant competitive advantage to the company.
The primary data for thesis is constructed with semi-structured interviews and observation during benchmarking, as well as using secondary data such as reports and publications to make the research more comprehensive. The theoretical part focuses on strategic management, corporate responsibility, as well as strategic corporate responsibility. The empirical study first focuses on the current situation of the company, then seeks answers as to how to develop it further, and, finally, presents suggestions for the company.
Based on the study, six potential competitive advantages were found, two of which are most suitable, due to the company’s already excising actions. The other four suggestions are competitive advantages related to sustainability, and, in the longer term, they could give significant competitive advantage to the company.