Emerging Technologies and Video Game Industry: Anticipation of Future Changes
Semanová, Martina (2020)
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020061518723
https://urn.fi/URN:NBN:fi:amk-2020061518723
Tiivistelmä
The video game industry is a growing field by the number of players as well as the market
value. Technologies are being developed at an exponential rate, creating different impacts
on game development, user experience and the involved organizations.
The phenomenon of possible impact of emerging technologies on the video game industry was studied. The objectives were firstly, to provide an overview of current emerging technologies and establish their current applications in the video game industry, and secondly, to gather experts’ and players’ predictions on the future of the industry with
regard to the emerging technologies.
Primary data were collected from narrative stories/scenarios of eight respondents and
dissected using the multiple perspective method, which represented technical,
organizational, and personal perspectives. This analysis was supplemented by secondary
data in the form of desk study. The chosen methods, along with the context, established
the research as qualitative with an exploratory purpose.
The analysis revealed numerous similarities and a few divergencies between the views of
the players and experts, as well as between desk study and narrative research. From the
responses, likely scenarios of the future were drawn: technologies such as artificial
intelligence, virtual reality, wearable gaming, virtual studio production, ray tracing and 5G
technology, with the notable exception of cloud gaming, have a substantial potential to
influence game development and user experience in many ways. Different business
models were also identified to be continuously used in the market.
Findings included herein contribute to the overall research domain of video games, a
rather limited sphere at the present stage. Conclusions might influence and shape the
decision-making process of executives within affected organizations and have an
informative purpose for the consumers. Future research recommendations include in-depth studies on any of the aforementioned emerging technologies and their impacts on
the video game industry.
value. Technologies are being developed at an exponential rate, creating different impacts
on game development, user experience and the involved organizations.
The phenomenon of possible impact of emerging technologies on the video game industry was studied. The objectives were firstly, to provide an overview of current emerging technologies and establish their current applications in the video game industry, and secondly, to gather experts’ and players’ predictions on the future of the industry with
regard to the emerging technologies.
Primary data were collected from narrative stories/scenarios of eight respondents and
dissected using the multiple perspective method, which represented technical,
organizational, and personal perspectives. This analysis was supplemented by secondary
data in the form of desk study. The chosen methods, along with the context, established
the research as qualitative with an exploratory purpose.
The analysis revealed numerous similarities and a few divergencies between the views of
the players and experts, as well as between desk study and narrative research. From the
responses, likely scenarios of the future were drawn: technologies such as artificial
intelligence, virtual reality, wearable gaming, virtual studio production, ray tracing and 5G
technology, with the notable exception of cloud gaming, have a substantial potential to
influence game development and user experience in many ways. Different business
models were also identified to be continuously used in the market.
Findings included herein contribute to the overall research domain of video games, a
rather limited sphere at the present stage. Conclusions might influence and shape the
decision-making process of executives within affected organizations and have an
informative purpose for the consumers. Future research recommendations include in-depth studies on any of the aforementioned emerging technologies and their impacts on
the video game industry.