Study on demographic characteristics of Android users
Bhadel, Saroj (2020)
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2019061717129
https://urn.fi/URN:NBN:fi:amk-2019061717129
Tiivistelmä
Android mobile phones are technologically advanced smart phones based on the android operating system known as OS and its developer is Google. The objective of this study was to study the demographic characteristics of android users living in a small town named New Road, which is located in the capital city of Nepal; Kathmandu. It also explored how the demographic characteristics influence the purchasing behavior of customers. This supports in developing the marketing strategy to the dealers of android phone. This thesis is a study of android market possibility in a small town like New Road. It explored the consumer behavior based on their demographic characteristics and observed the target market for
android phones.
This is quantitative type of study which uses primary data through a survey. A questionnaire was developed and pretesting the questionnaire was done to maintain its validity and reliability. The respondents were selected by a random sampling method. A booth was established in New Road and people passing by were requested to participate in an interview. Those who agreed were included in the study. A total of 30 interviews were conducted. Then the tools were managed systematically. The data collected through interviews was entered in software called Microsoft Excel. The data was then further analyzed in a descriptive way.
The study suggests that demographic characteristics play a vital role in selecting and buying an android phone. Age plays a vital role in purchasing any type of goods in the market. The younger people under 30 are the main consumers to purchase the android phones. There were more students from high schools included in the study. More responses found advertising through social media when asked about the most effective form of marketing. It helps to figure out that the android phones are comparatively more sold due to social media advertisement. The survey helped to highlight the opinion of the respondents who stated that festival offers attract them more than that of other options. However, it needs to be considered that these conclusions were drawn by the survey done in New Road, Kathmandu with a very small sample of 30 respondents. Therefore, the future study can be done by including a higher number of respondents.
android phones.
This is quantitative type of study which uses primary data through a survey. A questionnaire was developed and pretesting the questionnaire was done to maintain its validity and reliability. The respondents were selected by a random sampling method. A booth was established in New Road and people passing by were requested to participate in an interview. Those who agreed were included in the study. A total of 30 interviews were conducted. Then the tools were managed systematically. The data collected through interviews was entered in software called Microsoft Excel. The data was then further analyzed in a descriptive way.
The study suggests that demographic characteristics play a vital role in selecting and buying an android phone. Age plays a vital role in purchasing any type of goods in the market. The younger people under 30 are the main consumers to purchase the android phones. There were more students from high schools included in the study. More responses found advertising through social media when asked about the most effective form of marketing. It helps to figure out that the android phones are comparatively more sold due to social media advertisement. The survey helped to highlight the opinion of the respondents who stated that festival offers attract them more than that of other options. However, it needs to be considered that these conclusions were drawn by the survey done in New Road, Kathmandu with a very small sample of 30 respondents. Therefore, the future study can be done by including a higher number of respondents.