Competitors’ product research for a case company
Ruotsalainen, Arto (2020)
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020052915159
https://urn.fi/URN:NBN:fi:amk-2020052915159
Tiivistelmä
The objective of this thesis was to conduct competitors’ product research in order to obtain information that will help the case company to determine the type of plastic delineator panel to be launched to the European Union market area. The case company in this thesis was a company based in China, who specialized in manufacturing traffic safety and street furniture products. The customers of the company are mostly European.
The research was conducted as a secondary research using Google as a search engine. All the information of the products was found from the competitors’ official webpages. Pictures of the models and information such as product dimensions, weight and manufacturer were collected to reach the objective of the thesis.
The theoretical part of the research conducted discussed value chain as a concept for international advantage and SWOT analysis as well as five forces analysis to gain insight about the company’s situation when entering to the market niche with a new product.
As a result of this thesis, broad overview about the competitors’ product and propositions for the case company about the product to be manufactured to the European Union market area were given.
In conclusion, the most popular type of plastic delineator panel as well as a proposition for the company in the European Union market area has dimensions of 60x60mm bottom connection and ø42mm top connection for the warning lamp.
The largest companies and competitors in the industry of the plastic delineator panel are WEMAS, Nissen, Schake, Klemmfix, Traffimex and Müba.
The research was conducted as a secondary research using Google as a search engine. All the information of the products was found from the competitors’ official webpages. Pictures of the models and information such as product dimensions, weight and manufacturer were collected to reach the objective of the thesis.
The theoretical part of the research conducted discussed value chain as a concept for international advantage and SWOT analysis as well as five forces analysis to gain insight about the company’s situation when entering to the market niche with a new product.
As a result of this thesis, broad overview about the competitors’ product and propositions for the case company about the product to be manufactured to the European Union market area were given.
In conclusion, the most popular type of plastic delineator panel as well as a proposition for the company in the European Union market area has dimensions of 60x60mm bottom connection and ø42mm top connection for the warning lamp.
The largest companies and competitors in the industry of the plastic delineator panel are WEMAS, Nissen, Schake, Klemmfix, Traffimex and Müba.