Factors that influence search engine rankings : case company X
Odupitan, Idowu (2020)
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020062219193
https://urn.fi/URN:NBN:fi:amk-2020062219193
Tiivistelmä
This study investigates factors that influence higher keyword rankings on the case company X website. The author explored SEO best practices that can be applied to boost traffic to the case company’s website.
The research methodology applied in this thesis is the mixed research methods. The data collection included an in-depth interview with the CEO and competitor’s data extracted from the Google search engine. Google analytics and Accuranker were used to track the impact of implemented changes while Google search console helped to identify crawling and indexation problems.
The findings from this research revealed factors that are responsible for higher keyword rankings. These include having readable content, unique page titles and meta descriptions, reducing the website images and optimizing them for web, improving the page load speed, and building internal and external links to the website. With proper on-page optimization, a website can rank better in a less competitive niche, but a good off-page strategy will be required to rank in a more competitive niche.
The research methodology applied in this thesis is the mixed research methods. The data collection included an in-depth interview with the CEO and competitor’s data extracted from the Google search engine. Google analytics and Accuranker were used to track the impact of implemented changes while Google search console helped to identify crawling and indexation problems.
The findings from this research revealed factors that are responsible for higher keyword rankings. These include having readable content, unique page titles and meta descriptions, reducing the website images and optimizing them for web, improving the page load speed, and building internal and external links to the website. With proper on-page optimization, a website can rank better in a less competitive niche, but a good off-page strategy will be required to rank in a more competitive niche.