Consumers Buying Behavior of Readymade Garments In Nepal : A Study of Garment Business In Nepal
Prasain, Bikram (2020)
Prasain, Bikram
2020
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020062119175
https://urn.fi/URN:NBN:fi:amk-2020062119175
Tiivistelmä
The readymade garment is the finished product made up of various materials such as cotton and rayon. It is one of the largest export items of Nepal in terms of foreign exchange earnings. It has also a large number of employment opportunities in the communities. Coats, jackets, suits, shirts, blouses, skirts, and trousers are some of the key products exported from Nepal.
The fundamental purpose of the thesis is to discuss and represent the consumers buying behavior on readymade garments in Nepal. It also focuses on consumers buying behavior, stages of consumers buying behavior, influencing factors, and trends of buying behavior.
This thesis reflects the consumers buying behavior of readymade garments in Nepal. On the other hand, objective of this thesis is to collect the data, analyze it and present it which can be helpful for the government in making important decisions as well as it can be useful for the garment industries to understand the nature and demand of the consumers.
This thesis also covers a survey conducted in the Morang district among the consumers. The survey includes some basic questions like what influences you in buying this product. The answers from the survey are shown in the form of a chart and diagram.
The fundamental purpose of the thesis is to discuss and represent the consumers buying behavior on readymade garments in Nepal. It also focuses on consumers buying behavior, stages of consumers buying behavior, influencing factors, and trends of buying behavior.
This thesis reflects the consumers buying behavior of readymade garments in Nepal. On the other hand, objective of this thesis is to collect the data, analyze it and present it which can be helpful for the government in making important decisions as well as it can be useful for the garment industries to understand the nature and demand of the consumers.
This thesis also covers a survey conducted in the Morang district among the consumers. The survey includes some basic questions like what influences you in buying this product. The answers from the survey are shown in the form of a chart and diagram.