Artificial intelligence in marketing. How AI is Revolutionizing Digital Marketing
Muhammadian, Ramin (2020)
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020070419501
https://urn.fi/URN:NBN:fi:amk-2020070419501
Tiivistelmä
Artificial intelligence (AI) is an essential part of many sectors, including marketing. The way in which we use data to make important marketing decisions and improve customer experience has been revolutionized by AI.
The objective of this thesis was to explore the impact of AI, especially on the marketing sector. This research focused on the implementation of AI, its risks, benefits and its impact on digital marketing and its future. A qualitative research methodology was utilized to address these topics.
The theoretical framework discusses the topic of AI while examining its impact in business worldwide, including Finland. With the incredible progress in AI, machine learning and deep learning in its sub-segments, businesses are reaching new levels of data analytics productivity that have an impact on the whole sector. For this thesis, the qualitative research method was applied by examining the marketing use of AI in order to investigate how AI is changing the digital marketing sector. The objective of this approach was to do a broader and more detailed study of AI in marketing.
Based on the finding of this thesis, it can be concluded that AI is going to fundamentally change how marketers are doing their work, making ads more personalized, predictive, and automated than it has ever been. It is found that AI is an inevitable part of future marketing and sales environment. The sooner we get acquainted with AI capabilities, the better it is.
The objective of this thesis was to explore the impact of AI, especially on the marketing sector. This research focused on the implementation of AI, its risks, benefits and its impact on digital marketing and its future. A qualitative research methodology was utilized to address these topics.
The theoretical framework discusses the topic of AI while examining its impact in business worldwide, including Finland. With the incredible progress in AI, machine learning and deep learning in its sub-segments, businesses are reaching new levels of data analytics productivity that have an impact on the whole sector. For this thesis, the qualitative research method was applied by examining the marketing use of AI in order to investigate how AI is changing the digital marketing sector. The objective of this approach was to do a broader and more detailed study of AI in marketing.
Based on the finding of this thesis, it can be concluded that AI is going to fundamentally change how marketers are doing their work, making ads more personalized, predictive, and automated than it has ever been. It is found that AI is an inevitable part of future marketing and sales environment. The sooner we get acquainted with AI capabilities, the better it is.