Motivational Techniques for Business Organization – A Case Study of Apple Inc.

Abstract

Apple Inc. is a big name in the market nowadays. Several eye-catching and advanced technology products including smartphones, computers, laptops, tablet computers, music devices, smart television, and other relevant products are introduced to the customers by this company. The situation has become like this: if a person uses an Apple product, he is considered as someone very elegant. It has become possible for a higher brand appeal of Apple Inc. This company is one of the best brands in this era. The policy of this company focuses on giving top priority to its employees. The Board of directors of this company knows the capacity of a highly satisfied workforce. As a result, they try their best to motivate the employees providing various financial and non-financial incentives. To make this paper, qualitative and quantitative both types of data have been collected. To collect survey data, employees of Apple are provided with a questionnaire and circulated it. Contemporary news, journals, business magazines also helped a lot to find necessary information about the company. Besides, several theories, figures, articles, etc. are analyzed to conclude. It has seen that the productivity of this company is higher in comparison to its competitors because of its highly motivated and skilled workforce. They are very satisfied and loyal because the company thinks about their welfare. This provides Apple Inc. with a competitive advantage and makes it as the best brand.