Kpop's impact on tourists flow from Finland to Korea
Nguyen, Minh Anh (2020)
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Lataukset:
Nguyen, Minh Anh
2020
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020081819782
https://urn.fi/URN:NBN:fi:amk-2020081819782
Tiivistelmä
This bachelor's degree thesis starting from April 2020 to August 2020, covers the topic of Kpop's impact on Finnish people's motivations to travel to South Korea. Hence, touching the topic of the relationship between popular culture and tourism. As Kpop has been gaining exceptional popularity in European countries in recent years, this research's objectives are to detect the impact of Kpop culture on Finnish people's motivation to travel to South Korea. Besides, analyze how and why this impact occurs as well as study the sustainability of it. Theoretical frameworks of the research connect this study to existing knowledge from previous relevant books and documents. Research methods are qualitative and quantitative in the form of semi-structured interviews and a survey. In the survey, respondents were asked 11 questions to gategorize them, gaining information about their impression on South Korea as a travel destination before and after being Kpop fans. The total sample was 258. The semi-structured interviews were conducted on six Finnish Kpop fans using pre-constructed open-ended questions.
The results show that Kpop has a significant role in gaining South Korea's positive image as a travel destination among Finnish people. This impact is considered long-lasting and worth further studies and investments from tourism, such as opening and promoting tour package to South Korea for Finnish people.
The results show that Kpop has a significant role in gaining South Korea's positive image as a travel destination among Finnish people. This impact is considered long-lasting and worth further studies and investments from tourism, such as opening and promoting tour package to South Korea for Finnish people.