An investigation into the viability of Personal Knowledge as a Service (PKaaS) consultancy service provision for a Finnish company

Abstract

The primary role of this thesis was to conduct preliminary research into the viability of the possible introduction of a Personal Knowledge as a Service (PKaaS) professional service offering by a Finnish company. Examination was made into the theoretical background and literature concerning knowledge firms/professional service firms as well as services, knowledge, KaaS, and branding and marketing to support the thesis and its objectives. Quantitative research was used to canvass opinions towards the proposed offering, examining respondents’ own workplace experiences, issues and needs. The research helps determine whether further planning for such a service should be undertaken before a decision for any commercial launch activity is made. The research should also give other indications about the possible service’s dimensions, scope and usage. A recommendation is formed concerning possible additional research and development of the proposed service as a route to commercialisation.