Consumer Buying Behavior in Nepal and in Finland : Market Dominated Variables
Tamang, Anjana (2020)
Tamang, Anjana
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020103021858
https://urn.fi/URN:NBN:fi:amk-2020103021858
Tiivistelmä
Clothing industry is one of the crucial industries for the economy of both countries, Nepal and Finland. The goal of the study was to find out how the buying behavior of a Nepalese consumer differs from a Finnish consumer over the purchase of clothing. This report also helps to understand the factors that make the consumer to choose one product over another.
Understanding the factors influencing consumer buying behavior is one of the techniques used in contemporary marketing of textile products. This technique could be employed to create a textile and clothing company strategy attracting and advertising for the target market in Nepal and in Finland.
The aim was to study the factors which are influencing the customers to buy clothing items and which purchasing channel they follow while buying the product. Consumer attributes such as brand preferences, influence of the marketing tools, over clothing item were explored in relation to the purchase behavior of Nepalese and Finnish consumers.
The thesis work was divided into theory part and survey research. The theoretical part discussed factors affecting consumer buying behavior, decision-making process and steps involved in it and factors affecting consumer buying behavior. The survey research part was carried out through a Webropol-survey that included analysis of questions included in questionnaires. The data was collected by sharing a link to the questionnaire on Facebook and sent the link to people’s email addresses.
Understanding the factors influencing consumer buying behavior is one of the techniques used in contemporary marketing of textile products. This technique could be employed to create a textile and clothing company strategy attracting and advertising for the target market in Nepal and in Finland.
The aim was to study the factors which are influencing the customers to buy clothing items and which purchasing channel they follow while buying the product. Consumer attributes such as brand preferences, influence of the marketing tools, over clothing item were explored in relation to the purchase behavior of Nepalese and Finnish consumers.
The thesis work was divided into theory part and survey research. The theoretical part discussed factors affecting consumer buying behavior, decision-making process and steps involved in it and factors affecting consumer buying behavior. The survey research part was carried out through a Webropol-survey that included analysis of questions included in questionnaires. The data was collected by sharing a link to the questionnaire on Facebook and sent the link to people’s email addresses.