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Stakeholder engagement in digital service creation

Nivala, Antti (2020)

 
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Master's Thesis_Antti_Nivala.pdf (2.089Mt)
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Nivala, Antti
2020
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020110422190
Tiivistelmä
The object of this thesis is to improve communications process within Finnair between digital development unit and its closest business units. Digital Platform has been built and is operated by agile principles. Business units that are closest to Digital Platform have a long history as a project and line-management organizations.
Agile framework has built-in notion of openness in communications, transparency, documentation and decision making. Development units and teams, such as Finnair digital Platform are operating within these principles. Aim of this thesis was to run series of agile experiments that were targeting to improve openness and transparency in communications between Digital Platform and its closest business units about the work prioritization and status of ongoing development work.
Activities for this thesis work were carried out between April-December 2019 and I participated in planning and executing them as a Finnair employee. The level of engagement and transparency in communications was measured with pre-survey and post survey. Between surveys Digital Platform run a number of agile experiments that were partially new and partially were enhancing existing ways of working.
Experiments focused on visualizing work by using both online channels and physical wall spaces in the office building. New demo-sessions were added and demo content was shared for all interested business units. Decision making processes were opened up and development priorities were discussed and shared widely before items were prioritized for development.
Experiments had slight impact on the survey responses. Physical events received positive feedback and they were seen as important channels for information sharing. Online tools that were given substantial weigh as experiments were not creating transparency and were not used as a source for information. Focus in the feedback shifted also from requesting report to understanding how process of work prioritizations functions in Digital Platform.
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