Creating the Silver Jubilee Event for the Alumni of the Degree Program in Hospitality, Tourism and Experience Management
Launonen, Henna (2020)
Launonen, Henna
2020
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020112323850
https://urn.fi/URN:NBN:fi:amk-2020112323850
Tiivistelmä
This thesis presents the process of planning and creating an alumni event, Silver Jubilee,
to celebrate the 25 years of English education in Haaga campus of Haaga-Helia University of Applied Sciences. This thesis overviews the production process of the event, covers its
methodology, and presents the evaluation of the result. The key definitions of this thesis are event, event management, alumni, alumni event, and experience. The primary objective of the thesis is the creation of the event. Another important goal is to improve and evaluate the managerial skills of the author. Methods used in the process were desk research, qualitative semi structured interviews and structured workshop method.
The theoretical framework focuses on event management. It begins with a closer look into
event management and the work of an event manager. After this, three experience tools
are presented. These tools are The Four Realms of Experience, The Experience Pyramid and The Event Canvas. These tools are used in this thesis in order to help create a memorable experience. Based on these tools, a Silver Jubilee Framework is also created.
The product of this thesis is the Silver Jubilee event, organized in October 2018. Silver Jubilee was a celebratory event created to commemorate the 25-year history of the degree program of Hospitality, Tourism and Experience Management degree program. The event
plan shows in detail all the plans and program for the event. The product itself is evaluated, as well as the thesis process as a whole. Problems and delays in writing are covered, and learning outcomes discussed.
to celebrate the 25 years of English education in Haaga campus of Haaga-Helia University of Applied Sciences. This thesis overviews the production process of the event, covers its
methodology, and presents the evaluation of the result. The key definitions of this thesis are event, event management, alumni, alumni event, and experience. The primary objective of the thesis is the creation of the event. Another important goal is to improve and evaluate the managerial skills of the author. Methods used in the process were desk research, qualitative semi structured interviews and structured workshop method.
The theoretical framework focuses on event management. It begins with a closer look into
event management and the work of an event manager. After this, three experience tools
are presented. These tools are The Four Realms of Experience, The Experience Pyramid and The Event Canvas. These tools are used in this thesis in order to help create a memorable experience. Based on these tools, a Silver Jubilee Framework is also created.
The product of this thesis is the Silver Jubilee event, organized in October 2018. Silver Jubilee was a celebratory event created to commemorate the 25-year history of the degree program of Hospitality, Tourism and Experience Management degree program. The event
plan shows in detail all the plans and program for the event. The product itself is evaluated, as well as the thesis process as a whole. Problems and delays in writing are covered, and learning outcomes discussed.