Enterprises using digital tools and platforms ; internal communication and leadership in digital environment
El-Bash, Satu (2020)
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020112524364
https://urn.fi/URN:NBN:fi:amk-2020112524364
Tiivistelmä
This study examines how enterprises utilize digital tools and platforms in internal communication and leadership. The business world is changing rapidly and the digital ecosystem has provided a special point of view to do and develop business. Development of technology and understanding of consumer habits help enterprises develop internal and external actions of business. Therefore this the-sis research the phenomenon how digitalization is seen in the sales organizations. The purpose is to increase awareness of positive sides and benefits of digital tools and understand the process that managers are going through when leading the teams and organization in a digital business environment.
This study was conducted as a case study for the Finnish Robins Research project that researches digitalization and develops new knowledge about intelligent B2B-sales robotics and artificial intelligence. The Robins Project will be implemented by Business Finland and Tampere University of Applied Sciences together with cooperation companies.
Theoretical part of this study examines the management of internal communication, leadership and digitalization. The theoretical part is based on literature, publications and scientific articles related the topic.
Theme interview was selected to the research method for this qualitative study. The interviewees consisted of a group of sales managers who have at least couple of years’ experience in a leading role and they have experience enough to open their thoughts about the subject. The suggestions of the research were made related the interview results. The results of the study shows that digitalization has enabled an enormous development of businesses in the past decades. Digitalization will raise the interaction and team spirit in the organization, help to collect data from actions and do data-based decision-making but also develop skills of employees and teams by the facts.
This study was conducted as a case study for the Finnish Robins Research project that researches digitalization and develops new knowledge about intelligent B2B-sales robotics and artificial intelligence. The Robins Project will be implemented by Business Finland and Tampere University of Applied Sciences together with cooperation companies.
Theoretical part of this study examines the management of internal communication, leadership and digitalization. The theoretical part is based on literature, publications and scientific articles related the topic.
Theme interview was selected to the research method for this qualitative study. The interviewees consisted of a group of sales managers who have at least couple of years’ experience in a leading role and they have experience enough to open their thoughts about the subject. The suggestions of the research were made related the interview results. The results of the study shows that digitalization has enabled an enormous development of businesses in the past decades. Digitalization will raise the interaction and team spirit in the organization, help to collect data from actions and do data-based decision-making but also develop skills of employees and teams by the facts.