Creating a business model for a bakery in Ho Chi Minh City, Vietnam
Nguyen, Hoang Truc Han (2020)
Lataukset:
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020112624577
https://urn.fi/URN:NBN:fi:amk-2020112624577
Tiivistelmä
The bakery market in Vietnam is highly potential, with lots of opportunities for new entrants. The thesis aims to develop the author’s bakery business idea into a business model using Business Model Canvas. For the purpose of creating a business model, the literature about business models was collected for the theoretical framework. A list of techniques that are useful in the business model designing process was also explained. The theoretical framework also includes theories and recommendations concerning establishing a bakery business.
A quantitative survey was conducted to collect primary data about consumers for the thesis. The online questionnaire method was selected because it offers many advantages. The survey aims to help the author gain an understanding of consumer behavior and preferences in the bakery market. Consequently, this information serves as a guidance for the author when mapping out the business model for the bakery.
The result of the thesis is a business model for the author’s bakery business idea that incorporates online channels and third-party food delivery services. Information about the Vietnamese market and consumers is also collected to inform the author’s decisions when developing the business model.
A quantitative survey was conducted to collect primary data about consumers for the thesis. The online questionnaire method was selected because it offers many advantages. The survey aims to help the author gain an understanding of consumer behavior and preferences in the bakery market. Consequently, this information serves as a guidance for the author when mapping out the business model for the bakery.
The result of the thesis is a business model for the author’s bakery business idea that incorporates online channels and third-party food delivery services. Information about the Vietnamese market and consumers is also collected to inform the author’s decisions when developing the business model.