Marketing and Communication guidebook for Company X
Kallijärvi, Nora (2020)
2020
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020112824893
https://urn.fi/URN:NBN:fi:amk-2020112824893
Tiivistelmä
The marketing and communication field is forever evolving. Companies have to find the best solutions for them in order to attract visibility.
The objective of this product-based thesis was to create a marketing and communication guidebook for Company X to improve their organic marketing efforts. This thesis incorporates qualitative data for the purpose of gaining understanding on the case company and its future marking vision. For these purposes, two semi-structured interviews were conducted.
From countless amount of organic marketing tools, social media marketing and search engine optimization (SEO) were chosen based on the company’s resources. As the case company did not have the budget or the employer base to expand their marketing, the decision to improve their current methods were formed. In addition, the guidebook also included a marketing plan for the company’s new form of trainings.
The theoretical framework supported the idea that clear marketing tools exceed the brand image and by improving the brand image, it also increases the public awareness.
By creating valuable and informational content into their platforms, the case company can improve their brand image and deepen the customer engagement. The suggested strategy for the case company is more about quality than quantity.
The results of this thesis implicate that by creating informational and relevant content, the case company can increase their brand visibility both on social media and in search engines. The marketing and communication guidebook created will aid the company in introducing new employees to the brand policies.
The objective of this product-based thesis was to create a marketing and communication guidebook for Company X to improve their organic marketing efforts. This thesis incorporates qualitative data for the purpose of gaining understanding on the case company and its future marking vision. For these purposes, two semi-structured interviews were conducted.
From countless amount of organic marketing tools, social media marketing and search engine optimization (SEO) were chosen based on the company’s resources. As the case company did not have the budget or the employer base to expand their marketing, the decision to improve their current methods were formed. In addition, the guidebook also included a marketing plan for the company’s new form of trainings.
The theoretical framework supported the idea that clear marketing tools exceed the brand image and by improving the brand image, it also increases the public awareness.
By creating valuable and informational content into their platforms, the case company can improve their brand image and deepen the customer engagement. The suggested strategy for the case company is more about quality than quantity.
The results of this thesis implicate that by creating informational and relevant content, the case company can increase their brand visibility both on social media and in search engines. The marketing and communication guidebook created will aid the company in introducing new employees to the brand policies.