Business model evolution : case study - embedded SIM
Pekkanen, Jouni (2020)
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020113025084
https://urn.fi/URN:NBN:fi:amk-2020113025084
Tiivistelmä
Telecommunication industry technologies are developing rapidly, which creates pressure for Telecom operators’ business models that must be adapted to keep competitive advantage. The purpose of this thesis was to find out how one new technology embedded SIM would effect on operators consumer business. Telia Finland was used as a case study company to be able to conduct research in real business context.
For business model evaluation between scenarios Business model Canvas was used used to visualize and understand possibilities and challenges. Disruptive innovation model was used as a theoretical background for evaluation. The thesis used a Qualitative research approach, where the data was collected through semi-structured interviews Quantitative data from literature and market reviews and will also be used to complement understanding about research topic.
The value of this thesis is to give overall understanding for this new technology implications for business models and identified new business possibilities. Further research would be required for detailed analysis of found topics.
For business model evaluation between scenarios Business model Canvas was used used to visualize and understand possibilities and challenges. Disruptive innovation model was used as a theoretical background for evaluation. The thesis used a Qualitative research approach, where the data was collected through semi-structured interviews Quantitative data from literature and market reviews and will also be used to complement understanding about research topic.
The value of this thesis is to give overall understanding for this new technology implications for business models and identified new business possibilities. Further research would be required for detailed analysis of found topics.