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Balanced Scorecard for Finnerz

Drabbe, Colin (2020)

 
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Drabbe, Colin
2020
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020113025102
Tiivistelmä
Finnerz B.V. is a small accountancy company located in the Netherlands with its headquarters in Rotterdam. They offer clients financial services and advisory.

The objective of this research and case study was to create a Balanced Scorecard, a performance management tool, designing a strategy map and an additional updateable excel tool for the company Finnerz B.V. The case company was without a clear performance measurement and management tool, and has limited insights on the four perspectives as their software’s were mostly customer and internal process’ based.

The data collected for this case study includes both qualitative and quantitative research methods. Data collection tools consist of interviews, questionnaire’s, company documents, and feedback from the company.

A Balanced Scorecard is a performance measurement and management tool. It connects various components of strategic planning and management and creates visible connections between projects and programs by tracking key performance indicators (KPIs). Further, it is used to attain objectives, measurements and goals that result from the four primary functions of a business; Financial, Customer, Internal Process and Learning and Growth.

The result of this thesis was a static BSC with strategy map for the upcoming year that the company is able to implement to provide a more visual image of the company’s goals. Further, the BSC can be seen and used by all employees to create a common goal amongst the company and its stakeholders. In addition, a simple and updateable excel tool was created that helps the company implement a BSC for further upcoming years with ease and gives extra visualization.
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