The effect of reward on employee motivation in retail clothing stores
Rampathi, Christina; Bashier, Mirna (2020)
Lataukset:
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020120225616
https://urn.fi/URN:NBN:fi:amk-2020120225616
Tiivistelmä
The retail industry is very demanding, especially the clothing industry, with overworking employees decreasing motivation. Employee motivation and reward has been an interesting topic for many years. This paper aims to find out the effect of reward on employee motivation in retail stores.
The paper specifically focuses on the clothing retail industry. The retail stores have been chosen carefully and with a variety to get different perspectives. This research paper intends to understand the linkage between motivation and reward in the clothing industry and suggest how reward can affect motivation and if it is effective.
This research consists of the theoretical framework that gives a deeper understanding of the connection between motivation and reward. The theoretical framework motivation theories are presented, starting with Maslow's Hierarchy of Needs, Herzberg's Two-Factor theory, and Vroom Expectancy theory.
This research method was the qualitative method to obtain a more in-depth knowledge regarding the employee's motivation at their workplace. Interviews were a chosen method that was held individually.
As a result, the main motivating factor for the employees in this thesis was personal growth. Leadership and working environments were also influential in their motivation. The results also showed rewards would impact some of the employee's motivation and influence their performance. Nonetheless, the financial reward was not the main motivator for employee motivation. Appreciations and verbal rewards showed that it was the most effective.
The paper specifically focuses on the clothing retail industry. The retail stores have been chosen carefully and with a variety to get different perspectives. This research paper intends to understand the linkage between motivation and reward in the clothing industry and suggest how reward can affect motivation and if it is effective.
This research consists of the theoretical framework that gives a deeper understanding of the connection between motivation and reward. The theoretical framework motivation theories are presented, starting with Maslow's Hierarchy of Needs, Herzberg's Two-Factor theory, and Vroom Expectancy theory.
This research method was the qualitative method to obtain a more in-depth knowledge regarding the employee's motivation at their workplace. Interviews were a chosen method that was held individually.
As a result, the main motivating factor for the employees in this thesis was personal growth. Leadership and working environments were also influential in their motivation. The results also showed rewards would impact some of the employee's motivation and influence their performance. Nonetheless, the financial reward was not the main motivator for employee motivation. Appreciations and verbal rewards showed that it was the most effective.