Measuring Success in Experience Design
Spens, Alexandra (2020)
Spens, Alexandra
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020120225675
https://urn.fi/URN:NBN:fi:amk-2020120225675
Tiivistelmä
This thesis was inspired by a need recognized at the authors experience design company. When carrying out company projects, a need for assessing how well the company’s projects were going was raised. It was evident that there is a lack of research on the measurement process in experience design which is why this thesis focuses on this important topic.
The aim of this thesis is, therefore, to understand the measurement of success in experience design and to create a practical process tool for measuring the success of experience design projects.
The starting point for this thesis conducting desk research to examine the already existing knowledge about the measurement of success in experience design. Thereafter, based on the aim of the study and the desk research, the research questions were devised. Semi-structured interviews were conducted with experience design experts to enrich the findings of the desk research.
The results were thereafter analyzed and conclusions were drawn from the findings. The results revealed that the measurement of success in experience design projects is a multifaceted subject and that the measurement tools used depend on the project. In addition, an interesting finding was that the variables of measuring success in experience design could be divided into two categories, internal and external.
Based on these findings a measurement process for measuring success in experience design, the Experience Design SMR, was created. The Experience Design SMR is an easy to use three-page three step measurement process which starts by setting goals, then includes a measurement checklist for the measurement process and lastly reflection on the project. This process tool should enable experience design companies to assess the success in their work. Further research and evaluation of the process tool is needed in order to ensure the usability of the process tool, nevertheless, the understanding of the whole measurement process has been enhanced by this thesis. Also, a step further in helping other companies with measuring success of experience design projects has been taken.
The aim of this thesis is, therefore, to understand the measurement of success in experience design and to create a practical process tool for measuring the success of experience design projects.
The starting point for this thesis conducting desk research to examine the already existing knowledge about the measurement of success in experience design. Thereafter, based on the aim of the study and the desk research, the research questions were devised. Semi-structured interviews were conducted with experience design experts to enrich the findings of the desk research.
The results were thereafter analyzed and conclusions were drawn from the findings. The results revealed that the measurement of success in experience design projects is a multifaceted subject and that the measurement tools used depend on the project. In addition, an interesting finding was that the variables of measuring success in experience design could be divided into two categories, internal and external.
Based on these findings a measurement process for measuring success in experience design, the Experience Design SMR, was created. The Experience Design SMR is an easy to use three-page three step measurement process which starts by setting goals, then includes a measurement checklist for the measurement process and lastly reflection on the project. This process tool should enable experience design companies to assess the success in their work. Further research and evaluation of the process tool is needed in order to ensure the usability of the process tool, nevertheless, the understanding of the whole measurement process has been enhanced by this thesis. Also, a step further in helping other companies with measuring success of experience design projects has been taken.