Development of Tourism Services for the Russian Customers in Tampere Region : Tampere - St. Petersburg Connection Project
Palva-aho, Anna-Maija; Kaikkonen, Minna-Marjukka (2011)
Palva-aho, Anna-Maija
Kaikkonen, Minna-Marjukka
Tampereen ammattikorkeakoulu
2011
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2011112315277
https://urn.fi/URN:NBN:fi:amk-2011112315277
Tiivistelmä
The current thesis provides content to the project called Tampere - St. Peters-burg connection (TASC). TASC is part of the wider project called Development centre of wellbeing in tourism conducted by the Research and Development (R&D) department of Tampere University of Applied Sciences. The aim of TASC- project is to create a cooperation network between business life and (R&D) operators in the Tampere Region in order to find out how the needs of Russian tourists could be satisfied and new demand created.
Russian residents travelling to Finland have significant impact on the country's tourism field and the number of Russians travelling to Tampere Region is in-creasing every year. The Tampere Region has the potential to be one of the tourism destinations in Finland for Russians, but more development should be encouraged towards the Russian market. One of the problems is that demand and supply do not meet when considering the Russian markets. The current research was made to find out what services could be offered for Russians travelling in the Tampere Region.
The authors conducted a questionnaire for the Russian tourists in the Tampere region to find out their primary and secondary travel motives. Interviews with the professionals support the data from the questionnaire. The collected data is processed with Tixel software and analysed with the product development process and Experience Pyramid.
The results show that the main reasons for the Russians to come to Tampere are nature, culture, shopping and visiting friends or families. The services the Russians use most are accommodation, restaurants and shops, which shows that services based on nature and culture do not meet the demand. In addition to shopping trips, Russians wish to be offered more services which introduce the nature and culture of the area. Based on the results, the authors present ideas for developing services for the Russians customers in the Tampere region.
Russian residents travelling to Finland have significant impact on the country's tourism field and the number of Russians travelling to Tampere Region is in-creasing every year. The Tampere Region has the potential to be one of the tourism destinations in Finland for Russians, but more development should be encouraged towards the Russian market. One of the problems is that demand and supply do not meet when considering the Russian markets. The current research was made to find out what services could be offered for Russians travelling in the Tampere Region.
The authors conducted a questionnaire for the Russian tourists in the Tampere region to find out their primary and secondary travel motives. Interviews with the professionals support the data from the questionnaire. The collected data is processed with Tixel software and analysed with the product development process and Experience Pyramid.
The results show that the main reasons for the Russians to come to Tampere are nature, culture, shopping and visiting friends or families. The services the Russians use most are accommodation, restaurants and shops, which shows that services based on nature and culture do not meet the demand. In addition to shopping trips, Russians wish to be offered more services which introduce the nature and culture of the area. Based on the results, the authors present ideas for developing services for the Russians customers in the Tampere region.