Developing and implementing a strategic social media content plan for a local restaurant.
Akulshina, Sofya (2020)
2020
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020120325858
https://urn.fi/URN:NBN:fi:amk-2020120325858
Tiivistelmä
This is a project-based thesis for a Helsinki restaurant. The project objective was to create a strong social media presence. The restaurant already had social media; however, the project aimed to enhance it and make social media branding stronger and content more engaging.
The thesis describes the consequent steps of the project, starting from an analysis of the commissioning company and its current status of online communication. The strategy was then developed based on the theoretical framework on social media marketing, branding, Instagram, and content marketing in the restaurant industry. Content creation was the following step; images, videos, and graphics. In the last phase of the project, the plan was implemented, and the success is analyzed.
As a result of the project, the restaurant gained more engagement and reach and has a strong Instagram profile that supports brand identity.
The thesis describes the consequent steps of the project, starting from an analysis of the commissioning company and its current status of online communication. The strategy was then developed based on the theoretical framework on social media marketing, branding, Instagram, and content marketing in the restaurant industry. Content creation was the following step; images, videos, and graphics. In the last phase of the project, the plan was implemented, and the success is analyzed.
As a result of the project, the restaurant gained more engagement and reach and has a strong Instagram profile that supports brand identity.