Guideline: Successfully plan an exhibition at a trade show
van Gijzen, Dorothée (2020)
2020
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020120325908
https://urn.fi/URN:NBN:fi:amk-2020120325908
Tiivistelmä
The objective for this product-oriented thesis was to create a guideline for the company ‘Company X’. This guideline contains detailed information on how to plan an exhibition at a tradeshow.
The theoretical framework is divided into two chapters and was written according to the zipper method: The first part contains data collected from books and articles, before discussing data collected from the company. The first chapter is all about trade shows and provides background information on the specific trade fairs that are referred to in the next chapter.
The second chapter of the theoretical part explains the different phases to event planning: Planning, organisation and preparation, implementation, and aftercare, and how all these phases are approached by Company X when exhibiting at a trade fair.
All data has been carefully analysed to develop the basis of the guideline and to figure out what the essential information was before the production process could start. The next chapters of the thesis include a project plan and the details regarding product development.
The final product consists of all the information needed for the company to plan an exhibition at a trade fair. It has been divided into all the different preparation phases and includes instructions on how to keep track of deadlines, shipment arrangements and stand layout orders. The guideline is enhanced with illustrations and practical tips.
The guideline is given to the company as both a PDF file and a Word document. The latter is provided so that the product can be edited if anything in the process changes. Moreover, as all copyrights belong to the author and the company, the final product will not be publicized.
The theoretical framework is divided into two chapters and was written according to the zipper method: The first part contains data collected from books and articles, before discussing data collected from the company. The first chapter is all about trade shows and provides background information on the specific trade fairs that are referred to in the next chapter.
The second chapter of the theoretical part explains the different phases to event planning: Planning, organisation and preparation, implementation, and aftercare, and how all these phases are approached by Company X when exhibiting at a trade fair.
All data has been carefully analysed to develop the basis of the guideline and to figure out what the essential information was before the production process could start. The next chapters of the thesis include a project plan and the details regarding product development.
The final product consists of all the information needed for the company to plan an exhibition at a trade fair. It has been divided into all the different preparation phases and includes instructions on how to keep track of deadlines, shipment arrangements and stand layout orders. The guideline is enhanced with illustrations and practical tips.
The guideline is given to the company as both a PDF file and a Word document. The latter is provided so that the product can be edited if anything in the process changes. Moreover, as all copyrights belong to the author and the company, the final product will not be publicized.