Creation of an Alcohol Advertising Company
Morrow, Iain; Burdillat, Stephane (2020)
Morrow, Iain
Burdillat, Stephane
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020120325990
https://urn.fi/URN:NBN:fi:amk-2020120325990
Tiivistelmä
The goal of this bachelor’s thesis is to craft an effective marketing plan for JuiceUp Oy, which is in the process of being created by the authors of this document. It will provide bars, clubs and other venues with phone charging machines equipped with screens that will show advertising as a source of revenue. As the business’ income will be derived from advertising there is a need to create a marketing plan that will maximize its attractiveness to advertising companies, and as is the case for many start-ups budget limitations mean finding cheap ways to maximize customer acquisition and retention.
The theoretical framework for the creation of the marketing plan will be detailed, giving an overview of the theories and concepts used to draft it. The marketing plan itself will be included.
Different marketing mix options are studied to find the most impactful options given the budget limitations while making sure the highest levels of service can still be achieved and all parties benefit from the activities of the company.
The marketing plan should be followed to give the company the best chance to succeed.
The theoretical framework for the creation of the marketing plan will be detailed, giving an overview of the theories and concepts used to draft it. The marketing plan itself will be included.
Different marketing mix options are studied to find the most impactful options given the budget limitations while making sure the highest levels of service can still be achieved and all parties benefit from the activities of the company.
The marketing plan should be followed to give the company the best chance to succeed.