Organizing marketing when entering new local-oriented markets : the Swedish Market
Nurminen, Veera (2020)
Nurminen, Veera
2020
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020120927030
https://urn.fi/URN:NBN:fi:amk-2020120927030
Tiivistelmä
This thesis was commissioned by Gallant Group Oy, a Finnish organization that operates in the financial management industry, providing financial management and advisory services. The objective of the research was to find out what special characteristics the Swedish market has due to its local nature and how they influence Gallant’s future marketing actions in Sweden. Gallant is currently only operating in Finland but wants to go international in the future because the Finnish market is highly competitive and it is not growing fast enough.
The research was conducted via qualitative research methods and the research data was collected via empirical research, where four employees from Gallant were interviewed and via marketing research that utilized existing online resources. The empirical research gave understanding about Gallant’s current operations and future plans as well as built foundation for the marketing research where Sweden as market in general and three competitors were analyzed.
The research findings showed amongst other things that the Swedish consumers prefer local brands and companies and that the competitors are focusing on clear service catalogue and have transparent pricing. The marketing actions and the effort to marketing varied between competitors but all of them were doing the same things. Based on the research, recommendations for marketing actions in Sweden were presented.
The research was conducted via qualitative research methods and the research data was collected via empirical research, where four employees from Gallant were interviewed and via marketing research that utilized existing online resources. The empirical research gave understanding about Gallant’s current operations and future plans as well as built foundation for the marketing research where Sweden as market in general and three competitors were analyzed.
The research findings showed amongst other things that the Swedish consumers prefer local brands and companies and that the competitors are focusing on clear service catalogue and have transparent pricing. The marketing actions and the effort to marketing varied between competitors but all of them were doing the same things. Based on the research, recommendations for marketing actions in Sweden were presented.
Kokoelmat
Samankaltainen aineisto
Näytetään aineisto, joilla on samankaltaisia nimekkeitä, tekijöitä tai asiasanoja.
-
Swedish market entry strategy utilizing Internet marketing: the utilization of Internet marketing in a cost effective and efficient way to market a virtual world
Möller, Per (Oulun seudun ammattikorkeakoulu, 2010)The purpose of this thesis is to review published literature both printed and electronic on the subject of Internet marketing. This will aid to provide guidance on how a newly started virtual world company would be able ... -
Tammi Jewellery : Market research for entering the Hong Kong market; market channels and brand positioning in the market
Thin, Rebecca (Metropolia Ammattikorkeakoulu, 2018)The purpose of this study is to gain further knowledge about the Hong Kong jewellery industry and different market channels available for Tammi Jewellery. Tammi Jewellery is a company that creates contemporary handmade ... -
Social Media Marketing Plan for OneFromTheNorth: How to do effective social media marketing for an independent music artist towards international market?
Mäkinen, Riku (2020)Tämä päättötyö etsii parhaita sosiaalisen median alustoja itsenäiselle artistille oman musiikkinsa markkinointiin hänen pyrkiessään kansainvälisille markkinoille. Tavoitteena on selvittää parhaat sosiaalisen median ...