Hospitality management consulting in the Helsinki Metropolitan Area
Vitt, Ivana (2020)
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020120927036
https://urn.fi/URN:NBN:fi:amk-2020120927036
Tiivistelmä
This thesis investigates the management consulting in hospitality sector in the Helsinki Metropolitan Area. The purpose of this thesis is to find the current state and future needs of hospitality consulting and it is investigated both from the viewpoints of the hospitality and consulting companies. The further objective of this thesis is to find how the hospitality and consulting companies find and communicate with each other and how well the hospitality companies know the consulting sector.
The theory part of this thesis is divided into a two major sections. In the first section, management consultancy theory is investigated starting from its history and definition and progressing via offering, approach and process towards value creation. In the second part of the theory section, management consultancy theory is applied in the hospitality sector. Key topics in hospitality consulting like concept and design development, HR, marketing and financial aspects are covered.
The research part of this thesis is performed as a qualitative case study by email interviewing both hospitality and consulting companies who have their own set of research questions. Based on the interview answers, research analysis is done and in the final chapter of this thesis conclusion and recommendations are made followed by my personal assessment.
The research results revealed some gaps between the consulting firms´ offering and the needs of hospitality businesses. Besides, it’s evident that the hospitality companies know the consulting sector relatively poorly. It also seems that there is more demand than supply in the hospitality consulting field which offers an opportunity for consultants to increase their business in the future. One of the recommendations given to the hospitality companies is that they should try to understand the benefits of consultancy from wider perspective and not just to consider it as a method to solve their existing business problems.
As a summary, the research of this thesis revealed plenty of new information about the current state and future needs of the hospitality consulting in Helsinki Metropolitan Area. This research results should be beneficial both to the hospitality and consulting companies and could also serve as an input for future academic or professional research.
The theory part of this thesis is divided into a two major sections. In the first section, management consultancy theory is investigated starting from its history and definition and progressing via offering, approach and process towards value creation. In the second part of the theory section, management consultancy theory is applied in the hospitality sector. Key topics in hospitality consulting like concept and design development, HR, marketing and financial aspects are covered.
The research part of this thesis is performed as a qualitative case study by email interviewing both hospitality and consulting companies who have their own set of research questions. Based on the interview answers, research analysis is done and in the final chapter of this thesis conclusion and recommendations are made followed by my personal assessment.
The research results revealed some gaps between the consulting firms´ offering and the needs of hospitality businesses. Besides, it’s evident that the hospitality companies know the consulting sector relatively poorly. It also seems that there is more demand than supply in the hospitality consulting field which offers an opportunity for consultants to increase their business in the future. One of the recommendations given to the hospitality companies is that they should try to understand the benefits of consultancy from wider perspective and not just to consider it as a method to solve their existing business problems.
As a summary, the research of this thesis revealed plenty of new information about the current state and future needs of the hospitality consulting in Helsinki Metropolitan Area. This research results should be beneficial both to the hospitality and consulting companies and could also serve as an input for future academic or professional research.