How to take advantage of social selling in a small company
Tarkiainen, Mari (2020)
Lataukset:
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020121127505
https://urn.fi/URN:NBN:fi:amk-2020121127505
Tiivistelmä
The aim of this research is to study how a small company can take advantage of social selling and what benefits it has to offer for a small company.
Organizations are using social media platforms as tools when they are interested in different kind of topics such as building a brand, advertising their products, prospecting, and engaging customers. The usage of social media platforms has increased significantly worldwide in the past years and that is reason why it is important to understand the power and the effect of social selling.
This research is a case study based on action research which as a method or an approach combines theory and practice and tries to reduce the gap between these two. Theory part of this study is based on literature published by the scholars. Data was gathered from social media platforms and analysed by Hubspot, digital CRM platform, in 6 months research period.
Results aims to answer to the research question “How to take advantage of social selling in a small company” and with investigate questions, what kind of social selling strategy serves best the small company and what kind of results can be expected as an outcome of social selling. Social media platforms offer good opportunity for a small company to promote their brand and professionalism in the business area they are operating in and that way create value to their customers but also engage them.
Organizations are using social media platforms as tools when they are interested in different kind of topics such as building a brand, advertising their products, prospecting, and engaging customers. The usage of social media platforms has increased significantly worldwide in the past years and that is reason why it is important to understand the power and the effect of social selling.
This research is a case study based on action research which as a method or an approach combines theory and practice and tries to reduce the gap between these two. Theory part of this study is based on literature published by the scholars. Data was gathered from social media platforms and analysed by Hubspot, digital CRM platform, in 6 months research period.
Results aims to answer to the research question “How to take advantage of social selling in a small company” and with investigate questions, what kind of social selling strategy serves best the small company and what kind of results can be expected as an outcome of social selling. Social media platforms offer good opportunity for a small company to promote their brand and professionalism in the business area they are operating in and that way create value to their customers but also engage them.