Export of rice from Vietnam to the EU

Abstract

The thesis carried out with the aim to recommend how to increase the quantity of rice, especially when the EU and Vietnam signed the free trade agreement through analyzing of export of rice from Vietnam to the EU.

The qualitative research approach was chosen to carry out the thesis. The theory of international marketing and export, product decision, branding as well as factor hinder and facilitate export presented as the basic foundation to conduct the empirical part of the thesis.

In the empirical part, the process of Vietnamese rice export to the EU, the situation of producing and controlling the quality of rice in Vietnam analyzed. Then, the EU legal requirements, tariff, free trade agreement on Vietnamese rice displayed. Base on that, the potential market in the EU and the hindering, facilitating factors on Vietnamese rice export showed.

Then, the orientation of the market, the recommendation for policy and actives of government and Vietnamese rice exporter to overcome the hindering factor on Vietnamese rice export proposed.