Developing a Business Concept with Business Model Canvas: Case Sali Events
Sallmén, Linda (2020)
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020121327897
https://urn.fi/URN:NBN:fi:amk-2020121327897
Tiivistelmä
The purpose of this thesis was to develop a business concept for the new business idea by Café Sali, the client of the thesis. Café Sali is a popular café in Old Rauma, and besides cafeteria work, the plan has been to expand the business into event and party planning services in the future. Because of the changing business environment and challenges brought by Covid-19, the need for developing the new business idea into a business model was found important. Hence, the idea of Sali Events was created. Instead of establishing a new company, it was decided that it was to be started under Café Sali.
The theoretical part combined the key theoretical concepts related to business development. The objectives of the project were to study the key concepts of business development and the theory of the chosen development tool for this thesis, the Business Model Canvas, the BMC, by Alexander Osterwalder.
This thesis was performed as a qualitative action research, and semi-structured interviews were used for collecting the key data for building the BMC. Benchmarking and content analysis were also used in order to learn from the similar companies that are operating in the field.
As a result of the thesis, the BMC was developed for Sali Events, and its key services were conceptualized. The one-sheet document of the BMC, together with a longer report including the detailed descriptions of the nine building blocks, were presented to the client. The simplicity of the BMC and the relatively risk-free start were seen as indications to the goal for launching the business concept in the near future. The thesis also left ideas for further development processes, which were introduced in the final chapter of the thesis.
The theoretical part combined the key theoretical concepts related to business development. The objectives of the project were to study the key concepts of business development and the theory of the chosen development tool for this thesis, the Business Model Canvas, the BMC, by Alexander Osterwalder.
This thesis was performed as a qualitative action research, and semi-structured interviews were used for collecting the key data for building the BMC. Benchmarking and content analysis were also used in order to learn from the similar companies that are operating in the field.
As a result of the thesis, the BMC was developed for Sali Events, and its key services were conceptualized. The one-sheet document of the BMC, together with a longer report including the detailed descriptions of the nine building blocks, were presented to the client. The simplicity of the BMC and the relatively risk-free start were seen as indications to the goal for launching the business concept in the near future. The thesis also left ideas for further development processes, which were introduced in the final chapter of the thesis.