Digital marketing in retail firm: Case Xiroi shop
Hechavarria Alvarez, Mariana (2020)
Lataukset:
Hechavarria Alvarez, Mariana
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020120927229
https://urn.fi/URN:NBN:fi:amk-2020120927229
Tiivistelmä
Digitisation embraces various areas in which business models are affected. From new forms of communication to collaborative processes as innovative structures.
Entrepreneur company or business to be considered digital, it must use technologies to differentiate itself from the competition, be more efficient by simplifying processes and be more successful in their (sales reaching customers or markets that otherwise would not be possible.
This case studies the communication channel utilised at the Xiroi company and the effects of the Social Media. The main goal of the case is to create effective communication channels to enhance its customer and potential customer.
In order to achieve the thesis´ goal, the author of thesis has explored effectiveness of digital marketing where the researcher takes into consideration the theory about company at the digital era and entrepreneurial marketing. Besides, the author of thesis also included theory of customer personas, influencers, virtual selling, social media marketing in favour of understanding digital marketing.
The methods used are the qualitative. Information was collected through observing and interviewing the entrepreneur of Xiroi´s company. Additionally, talks about findings and recommendations in exchange for outcomes.
Entrepreneur company or business to be considered digital, it must use technologies to differentiate itself from the competition, be more efficient by simplifying processes and be more successful in their (sales reaching customers or markets that otherwise would not be possible.
This case studies the communication channel utilised at the Xiroi company and the effects of the Social Media. The main goal of the case is to create effective communication channels to enhance its customer and potential customer.
In order to achieve the thesis´ goal, the author of thesis has explored effectiveness of digital marketing where the researcher takes into consideration the theory about company at the digital era and entrepreneurial marketing. Besides, the author of thesis also included theory of customer personas, influencers, virtual selling, social media marketing in favour of understanding digital marketing.
The methods used are the qualitative. Information was collected through observing and interviewing the entrepreneur of Xiroi´s company. Additionally, talks about findings and recommendations in exchange for outcomes.